Solutions

Each year pharmaceutical, biotechnology and medical device companies spend billions of dollars on their professional marketing programs in an effort to reach physicians and convince them of their products' benefits. Physician to physician marketing, or professional marketing, is becoming increasingly attractive as doctors "tune out" direct sales force contacts and rely on their most respected peers for clinical information and advice. Additionally, drugs and devices are becoming ever more complex, forcing salespeople to explain therapeutic mechanisms and interactions outside of their core competencies. Because of this dynamic, doctors are turning to in-depth scientific discussion and Key Opinion Leaders (KOL's) in making prescribing decisions.

Most pharmaceutical, biotechnology and medical device organizations are not currently optimizing professional marketing spending, losing money on speakers and unproductive administration of the event process. Corporate governance and compliance have gained in importance, forcing companies to better understand and supervise their workflow processes. Technology currently available does not allow for the efficient management of the professional marketing process.

OpenQ meets this need, maximizing the effectiveness of the professional marketing process. OpenQ has identified four applications that in concert completely solve the technology needs of professional marketing programs. Every life science company has a unique IT infrastructure with a targeted set of needs. Therefore, we have architected our solution into a set of individual applications that can be used to directly address the needs of each life science company.